A digital idea lab

The Milan headquarters of DS Group is home to the laboratory where we convey the new dynamics of customer experience, digitizing sales activities. The Digital Boutique, dedicated to the Fashion & Luxury sector and the in-store experience, is an immersive environment featuring solutions and services that support retailers in omni-channel customer consultancy.

Digital Boutique. The evolution of customer experience.

The genesis of the store of the future

The Digital Boutique project was curated by interior designers specialized in Shop Design, in collaboration with the creative management team as well as a team of dedicated software developers. We had a clear goal: creating a perfect synergy between the dynamics of retail and digital technologies.

An innovative journey

At Digital Boutique, every aspect is focused on the customer and their journey. From entering the store, to brand experience, product selection and try on all the way to payment: the customer experience designed by DS Group revolutionizes sales standards in the Fashion sector.

Consultancy and support

Digital Boutique technology also supports in-store staff. Each Sales Assistant becomes an omnichannel customer consultant, remaining at their disposal throughout all stages of the experience (online and offline).

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Distance Sales

The new contact and sales channel.

Distance Sales is a new assisted and customized purchasing dynamics, the best of the shopping experience halfway between a physical store and an e-commerce.

Convenient and efficient interaction

A new digital selling ceremony for your brand that does not replace but rather supplements what takes place in-store. A unique and convenient customer experience.

Endless Aisle

Sales assistants can display the entire catalogue, access additional and digital information and create ad hoc looks for the customer.

Payment and delivery

The Distance Sales process ends with online payment and home delivery or pick up at the customer’s store of choice.

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Data Analytics

Only what is measured can be improved

The offering of DS Group also includes the most advanced Data Analytics tools, to acquire and process company data.

Driving strategy

Through Data Analytics processes, DS Group provides customers with reports and indicators that aid them in better promoting their business.

Business Intelligence and Business Analytics

The combination of these two assets optimizes the information needed to reach business objectives, improving customer satisfaction.

Microsoft Power BI

Our Data Scientists are specialized in the use of Microsoft Power BI to transform large amounts of data into strategic information.

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Artificial Intelligence

An indispensable commodity.

A tailor-made solution to cater to customers’ need for efficiency and competitiveness, thanks to the integrated use of Artificial Intelligence.

AI for business

Over 15% of customer relationship services are managed by artificial intelligence-based software.

Increased ROI

Investments in Artificial Intelligence result in increased competitiveness and a significant ROI.

4 solutions

Our four main AI solutions are: speech recognition, chatbots (intelligent virtual assistants), computer vision and predictive analytics.

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Mobile Solutions

All our expertise at the service of your business.

DS Group are leaders in the design and development of software tailored to each mobile business process.

Sales activities

Our Mobile Solutions enable sales agents to always be present in the most pertinent contact times with customers, both physically and remotely.

On-field operations

The solutions allow on-field personnel to carry out operational activities directly on mobile devices.

Customer oriented

The Mobile Solutions include B2C solutions for end consumers, to manage the relationship and interaction between customer and company.

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Sales Agents App

Support for your mobile sales activities.

DS Group supports sales activities through a multi-platform and multi-device solution, which can be integrated with company management software.

All in one management

Optimize the management of sales agents’ order entry and return processes, from a single device.

Up-to-date content

Easily view catalogues, price lists and data that are always kept up-to-date on product availability.

Sales monitoring

Monitor sales and performance in real time.

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A new partnership between brands and wholesalers.

The new exclusive integrated business suite by DS Group for Fashion brands to maximize sales.

For the brand

Wholli allows Fashion brands to optimize stock management from a unified perspective and to generate additional business, displaying sell-out in real time.

For the wholesaler

Wholli allows wholesalers to increase full-price sales by having an “endless aisle” stock, as a qualified on-site presence for the brand.


Cloud-based customizable solutions, to respond to the needs of the brand.

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